Downtown 2030

Our Downtown 2020 strategic plan to revitalize downtown has worked so well that we have accomplished nearly all our goals. Now we start looking forward to imagine the downtown of 2030.

Throughout the month of November, we  heard from as many residents as possible as part of our listening tours, community meeting, and online survey. Thanks to everyone who participated!

What is Downtown 2020?

Downtown 2020 is the strategic plan for downtown revitalization created by Beverly Main Streets in 2010, after hearing from more than 1000 residents about what they wanted downtown to become.

4 goals of Downtown 2020:

  • Downtown will be recognized as a regional center for the arts, culture & creative industry
  • Downtown will be the location of choice for retail & creative businesses which appeal to residents, students & visitors
  • Development will be encouraged which respects the unique assets of each corridor
  • BMS will strengthen its foundation to do the work of revitalization

We have stayed true to those 4 goals, and this is the result:


Thank you to these local businesses that are helping to fund our Downtown 2030 plan

Endicott College


Beverly Hospital


City of Beverly 


Beverly Crossing


Brookwood Financial Partners, LLC



Cummings Properties



Brian DApice and Associates











Mary Grant

Miranda Gooding