Paint the Town Red

For 2021 we are celebrating Valentine’s Day in downtown Beverly with our #IHeartDowntownBev campaign. Tell us how you plan to celebrate Valentine’s Day weekend downtown and you could win a $50 gift card to a downtown business! Are you dining out, ordering take out, buying a gift, or ordering flowers from one of our downtown businesses? Did you already make a reservation for dinner or purchase a gift card to give to someone special? These are all great ways to celebrate Valentine’s Day weekend AND support a downtown business!


If you have any questions, please email Thanks!


Tell us how are you going to celebrate Valentine’s Day weekend and support a downtown business!

  • Enter using the online form
  • Entries will be accepted in the online form from 2/10-2/14
  • Winner will be chosen on 2/15
  • Gift card for $50 will be mailed to the winner!




Thanks to everyone who helped us “Paint the Town Red” in 2019 to welcome everyone to downtown on Valentine’s Day! Our volunteer “Valentine Bandit” team put up up red heart flyers to help everyone celebrate Valentine’s Day downtown. The fun red heart flyers really helped to brighten up the area and reminded people to celebrate downtown.

If you would like to volunteer to help, please email Heather.