About Beverly Main Streets
Beverly Main Streets was started in 2002 by a small group of downtown business and property owners who were concerned that small, locally-owned small businesses might be pushed out by chain stores, and that would ruin the small-town feel that downtown Beverly enjoyed. The group researched possible solutions and decided to adopt the national Main Street model. The National Main Street Center is a subsidiary of the National Trust for Historic Preservation. The Center was started in 1980 in response to the rise of suburban shopping malls, which pulled away shoppers and diners from downtown districts that found it hard to compete. The Main Street approach is centered around following a focused, deliberate path to revitalizing or strengthening a downtown, leveraging the district’s unique cultural, educational and historic assets to set it apart. The Main Street model is organized around four points:
- Economic Vitality (attracting new businesses and development while helping existing businesses thrive)
- Design (the look and feel of downtown)
- Promotion (bringing people to the downtown)
- Organization (building a sustainable organizational structure)
We follow this model closely, with committees of volunteers focused on each of the four points.